When it comes to makeup, there are countless brands to choose from. It can be overwhelming to navigate the beauty industry and determine which brands are worth investing in. To help you narrow your choices, we’ve compiled a list of the best makeup brands to invest in. From drugstore to high-end, these brands are known for their quality, innovation, and inclusivity.
Founded by music icon Rihanna, Fenty Beauty has quickly become a cult-favourite makeup brand. Known for its inclusive shade range and innovative formulas, Fenty Beauty offers everything from foundation and concealer to lipsticks and eyeshadow palettes. The brand’s Pro Filt’r Soft Matte Longwear Foundation is a favourite among beauty enthusiasts for its medium to full coverage and 50 shades.
NARS is a high-end makeup brand that offers a wide range of products, including foundations, blushes, and lipsticks. The brand is known for its bold, pigmented shades and sleek packaging. One of their most popular products is the Radiant Creamy Concealer, which has won numerous awards for its buildable coverage and brightening effect.
Maybelline is a drugstore makeup brand that has been around for over 100 years. Known for its affordable yet high-quality products, Maybelline offers a range of makeup products from mascaras and eyeliners to foundations and lipsticks. Their Superstay Matte Ink Liquid Lipstick is a fan favourite for its long-lasting formula and range of bold shades.
Charlotte Tilbury is a luxury makeup brand founded by makeup artist Charlotte Tilbury. Known for its glamorous, Old Hollywood-inspired packaging and high-quality formulas, Charlotte Tilbury offers a range of makeup products, including lipsticks, eyeshadow palettes, and highlighters. The brand’s Magic Foundation is a standout product, offering buildable coverage and a natural finish.
Glossier is a minimalist makeup brand that has gained a massive following in recent years. The brand’s focus on natural, “no-makeup makeup” looks and its trendy, Instagram-worthy packaging has made it a favourite among millennials. Glossier’s Boy Brow, a tinted eyebrow gel, is a must-have for anyone looking for an easy, natural-looking brow.
Founded by beauty blogger Huda Kattan, Huda Beauty offers a range of makeup products, including eyeshadow palettes, foundations, and lipsticks. The brand is known for its highly pigmented eyeshadows and inclusive shade range. Their Power Bullet Matte Lipstick is a standout product for its comfortable, long-lasting formula and range of bold shades.
Pat McGrath Labs
Pat McGrath Labs is a high-end makeup brand founded by legendary makeup artist Pat McGrath. Known for its innovative formulas and bold, avant-garde packaging, Pat McGrath Labs offers a range of products, including eyeshadow palettes, lipsticks, and highlighters. The brand’s Mothership eyeshadow palettes are a favourite among makeup artists for their highly pigmented shades and blend-ability.
Milk Makeup is a vegan and cruelty-free makeup brand that offers a range of products, including foundations, lipsticks, and mascaras. The brand’s focus on natural ingredients and minimal packaging has made it a favourite among environmentally-conscious beauty enthusiasts. Their Kush High Volume Mascara is a standout product for its volumizing and lengthening effect.
Colourpop is a budget-friendly makeup brand that offers a range of products, including eyeshadow palettes, lipsticks, and highlighters. Known for its highly pigmented shades and affordable prices, Colourpop has gained a massive following.
Anastasia Beverly Hills
Anastasia Beverly Hills is a high-end makeup brand founded by brow guru Anastasia Soare. Known for its brow products, including its popular Dipbrow Pomade, the brand has expanded to offer a range of makeup products, including eyeshadow palettes, lipsticks, and highlighters. Their Modern Renaissance eyeshadow palette is a favourite among makeup artists and beauty enthusiasts for its highly pigmented shades and blend-ability.
Too Faced is a fun, playful makeup brand that offers a range of products, including eyeshadow palettes, foundations, and lipsticks. The brand is known for its sweet, feminine packaging and innovative formulas, including its popular Better Than Sex Mascara. Too Faced also offers a range of vegan and cruelty-free products.
Laura Mercier is a luxury makeup brand known for its high-quality formulas and natural, understated look. The brand offers a range of products, including foundations, concealers, and powders. Their Translucent Loose Setting Powder is a favourite among beauty enthusiasts for its lightweight formula and ability to set makeup without looking cakey.
Urban Decay is a high-end makeup brand known for its bold, edgy packaging and highly pigmented formulas. The brand offers a range of products, including eyeshadow palettes, foundations, and lipsticks. Their Naked eyeshadow palettes are a cult favourite, known for their range of neutral shades and blend-ability.
Bobbi Brown is a luxury makeup brand founded by makeup artist Bobbi Brown. Known for its natural, “less is more” approach to makeup, the brand offers a range of products, including foundations, concealers, and lipsticks. Their Skin Long-Wear Weightless Foundation is a standout product for its natural finish and long-lasting wear.
Tarte is a vegan and cruelty-free makeup brand that offers a range of products, including foundations, eyeshadow palettes, and lipsticks. The brand is known for its fun, colourful packaging and use of natural, good-for-your-skin ingredients. Their Shape Tape Concealer is a fan favourite for its full coverage and brightening effect.
When it comes to investing in makeup brands, it's important to consider your personal needs and preferences. While high-end brands may offer innovative formulas and inclusive shade ranges, they may not necessarily be the best fit for everyone. Similarly, while affordable brands may offer high-quality products, they may not have the same level of performance as their high-end counterparts.
One important factor to consider when investing in makeup brands is the quality of their ingredients. High-quality ingredients can make a big difference in how well a product performs and how it affects your skin. Look for brands that use natural, good-for-your-skin ingredients, and avoid brands that use potentially harmful ingredients such as parabens and phthalates.
Another important factor to consider is the brand's commitment to ethical and sustainable practices. Many consumers are now looking for brands that prioritize sustainability and social responsibility, such as using eco-friendly packaging and supporting fair labour practices. If this is important to you, research to find brands that align with your values.
When choosing a makeup brand, it's also important to consider the specific products that you need. For example, if you're looking for a high-quality foundation, you may want to invest in a brand known for its foundation formulas. Similarly, if you're in need of a new eyeshadow palette, look for a brand with a wide range of shades and a reputation for high-quality, pigmented formulas.
Ultimately, the best makeup brand for you will depend on your individual needs, preferences, and budget. Take the time to research, read reviews, and try out products before making a decision. With so many great options available, you're sure to find a brand that helps you achieve your desired look.